Case study

As part of the healthcare team at Hill and Knowlton, I developed media materials to promote a multi-stakeholder European osteoporosis initiative. After a thorough review of study findings, I wrote compelling news releases, fact sheets and summaries that encouraged journalists to write about the health and economic burden of osteoporosis across the region. The resulting media pieces were used at the European launch of the initiative and throughout the media campaign.

"Cristina integrated herself into our team by leading a number of projects on behalf of our healthcare clients. She managed a regulatory announcement, presented a new business proposal and developed a media campaign for an osteoporosis study. Cristina used her skills to liaise with clients at all levels and her warmth to mentor junior staff, making valuable contributions through her time with us. We gladly recommend Cristina to other teams or companies looking for writing help or senior communications support." Jessica Walsh, Director

Recent Work