One of my 2015 goals for Cristina Benson Communications is to provide marketing support to a food client. Partly because many independent restaurants and bakeries here in London are working hard to provide great food and I’d like to help them grow. But also because I love both the science and the art of food. I enjoy serving satisfying meals to my family and learning why a recipe did or didn’t work. So I’d like to combine my enjoyment of food with my copywriting day job.
I have a potential challenge in that I haven’t done much food writing outside of taking Guardian Masterclasses with Jay Rayner and Felicity Cloake. So, here, as part of this blog, I’m going to develop some experience writing about food.
It wasn’t hard to come up with a structure for The Hungry Games. Over the years, I’ve clipped, snipped and ripped so many recipes and shoved them in cookbooks in the hopes that someday I would try them. Well, someday is here. I’m going to try all of these loose recipes and decide which ones can stay in my kitchen and which must go to the recycling bin. This isn’t District 12 so no one will go hungry. But all of my ragged recipes will compete as tributes so see which ones survive.
And at least my cookbooks will be a lot tidier in the end. Happy Hungry Games! And may the odds be ever in the best recipe’s favor . . .