Case Study – Preparing an International Panel of Experts

An osteoporosis charity hosted an international roundtable to highlight women’s health needs and announce a call to action requesting further research funding. The speakers, leading women’s health advocates from countries all over the world, needed to be prepared to share their views at the event and participate in media interviews. I created delegate packs to coordinate event logistics, reinforce the call to action, and support the speakers’ remarks. To supplement the written materials, I conducted media training and event rehearsals. The speakers were reassured about their roles and fully prepared to promote the vision of the roundtable. Not only was the event successful, but the media interviews produced impactful coverage that carried the client’s women’s health messages.