Case Study – Family Health Matters

One of the priorities for a health insurance client was to encourage money-saving healthy practices among its members. I developed a series of brochures aimed at different patient groups to promote disease prevention, specifically, maternal health, childhood vaccinations and smoking cessation. The materials used accessible language to explain the rationale for preventive measures and provide simple advice to inspire and activate members. When the brochures were distributed, inquiries about these disease prevention methods increased, achieving the goal of the initiative.